Central
Editorial Board Associate Editor:
Sulin Ba
University of Connecticut
- Online trust and reputation
- Online service and its impact on customer satisfaction
- Online price dispersion
- User generated content in online communities
Preferred Methods:
My preferred methodologies include field surveys, econometric analysis, field and lab experiments using multivariate analysis methods, and game theory modeling.
E-mail: sulin.ba@business.uconn.edu
I also have a personal web page:
http://www.business.uconn.edu/cms/p461/u226/mc/r
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