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Editorial Board Associate Editor:

Sulin Ba

University of Connecticut

  Research Interests:
  • Online trust and reputation
  • Online service and its impact on customer satisfaction
  • Online price dispersion
  • User generated content in online communities

Preferred Methods:

My preferred methodologies include field surveys, econometric analysis, field and lab experiments using multivariate analysis methods, and game theory modeling.

E-mail:  sulin.ba@business.uconn.edu

I also have a personal web page:  http://www.business.uconn.edu/cms/p461/u226/mc/r

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