Research
Interests:
- Online trust and reputation
- Online service and its impact on customer satisfaction
- Online price dispersion
- User generated content in online communities
Preferred Methods:
My preferred methodologies include field surveys, econometric
analysis, field and lab experiments using multivariate analysis methods,
and game theory modeling.
E-mail: sulin.ba@business.uconn.edu
I also have a personal web page:
http://www.business.uconn.edu/cms/p461/u226/mc/r
Back to the Editorial Board Board main
page
|