This study examines the role of business
familiarity in determining how software development outsourcing
projects are managed and priced to address risks. Increased business
familiarity suggests both more prior knowledge, and hence reduced
adverse selection risk, and increased implied trust about future
behavior, and hence implied reduced moral hazard risk. Preferring
high business familiarity partners may also alleviate concerns about
incomplete contracts. By reducing these risks,
higher business familiarity is hypothesized to be associated with
higher priced projects, reduced penalties, and an increased tendency
to contract on a time and
materials rather than a
fixed price basis. These hypotheses
were examined with objective contractual legal data from contracts
made by a leading international bank.
Integrating trust theory into agency theory and into incomplete
contract theory and examining unique contract data, the contribution
of the study is to show that the premium on business familiarity and
the trust it implies is not in directly affecting price, but,
rather, in changing how the relationship is managed toward a
tendency to sign time and
materials contracts. Implications about
integrating trust into agency theory and incomplete contract theory,
as well as implications regarding trust premiums and software
development outsourcing, are discussed.
Keywords:
Business familiarity, software development outsourcing, fixed price,
time and materials, agency theory, incomplete contract theory,
trust, contractual governance