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Model of Acceptance with Peer Support: A
Social Network Perspective to Understand Employees' System Use
Tracy Ann Sykes, Viswanath Venkatesh, and
Sanjay Gosain
Abstract
Prior research has extensively studied individual adoption and use
of information systems, primarily using beliefs as predictors of
behavioral intention to use a system, which in turn predicts system
use. We propose a model of acceptance with peer support (MAPS) that
integrates prior individual-level research with social networks
constructs. We argue that an individual’s embeddedness in the social
network of the organizational unit implementing a new information
system can enhance our understanding of technology use. An
individual’s coworkers can be important sources of help in
overcoming knowledge barriers constraining use of a complex system,
and such interactions with others can determine an employee’s
ability to influence eventual system configuration and features. We
incorporate network density (reflecting "get-help" ties for an
employee) and network centrality (reflecting "give-help" ties for an
employee), drawn from prior social network research, as key
predictors of system use. Further, we conceptualize valued network
density and valued network centrality, both of which take into
account ties to those with relevant system-related information,
knowledge, and resources, and employ them as additional predictors.
We suggest that these constructs together are coping and influencing
pathways by which they have an effect on system use. We conducted a
3-month long study of 87 employees in one business unit in an
organization. The results confirmed our theory that social network
constructs can significantly enhance our understanding of system use
over and above predictors from prior individual-level adoption
research.
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