This paper shows that PLS path modeling can be
used to assess a hierarchical construct model. It provides
guidelines outlining four key steps to construct a hierarchical
construct model using PLS path modeling. This approach is
illustrated empirically using a reflective, fourth-order latent
variable model of online experiential value in the context of online
book and CD retailing. Moreover, the guidelines for the use of PLS
path modeling to estimate parameters in a hierarchical construct
model are extended beyond the scope of the empirical illustration.
The findings of the empirical illustration are used to discuss the
use of covariance-based SEM versus PLS path modeling.
Keywords: PLS path modeling,
hierarchical construct model, empirical illustration, experiential
value