June
2003
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Shaping Agility through Digital
Options:
Reconceptualizing the Role of
Information Technology in
Contemporary Firms
V. Sambamurthy, Anandhi
Bharadwaj, and Varun
Grover
Volume 27, Issue 2
Abstract
Agility is vital to the innovation and competitive
performance of firms
in contemporary business environments. Firms are increasingly
relying
on information technologies, including process, knowledge, and
communication
technologies, to enhance their agility. The purpose of this paper
is to broaden understanding about the strategic role of IT by examining
the nomological network of influences through which IT impacts firm
performance.
By drawing upon recent thinking in the strategy, entrepreneurship, and
IT management literatures, this paper uses a multitheoretic lens to
argue
that information technology investments and capabilities influence firm
performance through three significant organizational capabilities
(agility,
digital options, and entrepreneurial alertness) and strategic processes
(capability-building, entrepreneurial action, and coevolutionary
adaptation).
We also propose that these dynamic capabilities and strategic processes
impact the ability of firms to launch many and varied competitive
actions
and that, in turn, these competitive actions are a significant
antecedent
of firm performance. Through our theorizing, we draw attention to
a significant and reframed role of IT as a digital options generator in
contemporary firms.
Keywords:
IT
competence, strategic agility, digital options, process capital,
knowledge
capital
ISRL Categories: AF0401.02,
DA06, DA07, DD06, EF07, UF, EI0225
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