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Dispositional Factors in Internet Use:  Personality Versus Cognitive Style

James C. McElroy, Anthony R. Hendrickson, Anthony M. Townsend, and Samuel M. DeMarie


Abstract

This study directly tests the effect of personality and cognitive style on three measures of Internet use.  The results support the use of personality¾but not cognitive style¾as an antecedent variable.  After controlling for computer anxiety, self-efficacy, and gender, including the “big five” personality factors in the analysis significantly adds to the predictive capabilities of the dependent variables.  Including cognitive style does not.  The results are discussed in terms of the role of personality and cognitive style in models of technology adoption and use.

Keywords:   Human factors, individual differences, individual characteristics, personality, cognitive style, end-user computing