Sulin Ba

University of Connecticut

Term: January 1, 2013 – December 31, 2015

Research Interests:

• Online trust and reputation
• Online service and its impact on customer satisfaction
• Online price dispersion
• User generated content in online communities

Preferred Methods:

My preferred methodologies include field surveys, econometric analysis, field and lab experiments using multivariate analysis methods, and game theory modeling

Email: sulin.ba@business.uconn.edu