Volume 40, Number 4, December 2016

Editor’s Comments: Celebrating 40 Years of MIS Quarterly: _MISQ_’s History and Future Through the Lenses of its Editors-in-Chief
Arun Rai (pp. iii-xv)

Special Issue: Transformational Issues of Big Data and Analytics in Networked Business

Transformational Issues of Big Data and Analytics in Networked Business
Bart Baesens, Ravi Bapna, James R. Marsden, Jan Vanthienen, and J. Leon Zhao (pp. 807-818)

A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data
Inbal Yahav, Galit Shmueli, and Deepa Mani (pp. 819-848)

Large-Scale Network Analysis for Online Social Brand Advertising
Kunpeng Zhang, Siddhartha Bhattacharyya, and Sudha Ram (pp. 849-868)

Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
David Martens, Foster Provost, Jessica Clark, and Enric Junqué de Fortuny (pp. 869-888)

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Anindya Ghose and Vilma Todri-Adamopoulos (pp. 889-910)

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Alok R. Saboo, V. Kumar, and Insu Park (pp. 911-939)

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
Erik Brynjolfsson, Tomer Geva, and Shachar Reichman (pp. 941-961)

Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing
Syam Menon and Sumit Sarkar (pp. 963-981)

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
Sang Pil Han, Sungho Park, and Wonseok Oh (pp. 983-1008)

Comprehensible Predictive Models for Business Processes
Dominic Breuker, Martin Matzner, Patrick Delfmann, and Jörg Becker (pp. 1009-1034)

Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence
Zhan (Michael) Shi, Gene Moo Lee, and Andrew B. Whinston (pp. 1035-1056)

Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics
Wolfgang Ketter, Markus Peters, John Collins, and Alok Gupta (pp. 1057-1080)

Subject Index for Volume 40

Author Index for Volume 40


Special Issue Editorial Boards

Editorial Board