The experimental results support the validity of the extended effort–accuracy–restrictiveness framework and the effects of strategy normativeness, but not the effects of strategy complementarity. In addition to the perceptions of cognitive effort and advice quality, perceived strategy restrictiveness exerts a significant influence on consumers’ intentions to use online decision aids. The additive–compensatory aid is perceived to be less restrictive, of higher quality, and less effortful than the elimination aid, whereas the hybrid aid is not perceived to be any different from the additive–compensatory aid.
|Author||Weiquan Wang and Izak Benbasat|
|Keywords||Decision aid, decision strategy, restrictiveness, cognitive effort, advice quality, strategy normativeness, strategy complementarity, explanation|